Print Posters during my McDaniel's Marketing Summer Internship. Left is an internal poster ad for Peoria Symphony. Right is for the Pekin Farmer's Market that was a client.
Magazine Spread for Culbertson
Hospital. Project for McDaniels Marketing
in Summer 2022. Created with Adobe Indesign. Mockup created in Photoshop.
Hospital. Project for McDaniels Marketing
in Summer 2022. Created with Adobe Indesign. Mockup created in Photoshop.
Click on button above to view the full magazine.
Flyer Design for Unland Insurance with collaboration with SEICO. Project for McDaniels Marketing in Summer 2022. Created with Adobe Indesign. Mockup created in Photoshop.
Click button above to view the full flyer.
Brochure for furniture company Lincoln Office created through my internship with McDaniels Marketing.
Social Media Posts Created at McDaniels Marketing during my internship. All of these posts were for clients and posted on their social media.
Billboard design for Carlinville Area Hospital through McDaniels Marketing Internship.
Made with Photoshop and InDesign. Photoshop was used to edit the photography graphics while InDesign was used for the typography.
Made with Photoshop and InDesign. Photoshop was used to edit the photography graphics while InDesign was used for the typography.
Moodboard
Consumer Profile
Consumer Profile 2
Logo and Tagline
Facebook Mockup
Facebook Post
LinkedIn Mockup
LinkedIn Ad
Social Media Header
Through the marketing agency ONEFIRE, my group that consisted of Kora Bernhard and Emily Mooney were tasked with updating HAI Group's corporate brand to align with its desired brand personality (Knowledgeable. Committed. Responsive) and business goals (increasing policy revenue by 10% annually in the direct space and 25% in the agency channel).
HAI Group is a public housing insurance provider. So we wanted their target audience to be Public Housing Authorities, Affordable Housing Entities, and Independent insurance agents who operate in the ladder.
We updated their logo, tagline, website, and social media. The pieces I personally made are in the photo grid and the animation. The logo rebrand, the graphics for the consumer profiles, Facebook, and the LinkedIn.
The button above will also take you to the full presentation we presented to ONEFIRE.
Physical Packaging Mockup
Mockup of Inside
Layout of additonal packaging for food
Layout of Design
Sketches of Packaging
Reference/Mood Board
Packaging design for a single serve meal called "The Special Tonight". Design for HyVee and and their audience (regular customers or new ones) for your meals.
Address these two concerns:
- The prolific rise of the Single Serving Meal(gourmet quality, not to be mistaken for fast food)
- the increasing awareness of the damage of cradle to grave over-packaging to the environment and natural resources.
Created in April 2022 in Procreate and Photoshop.
logo & tagline
Front ofBiodegradable mailer
Back of Biodegradable mailer
Website
Mockup of Billboard
Billboard
Kiosk Screen
Bike Wrap
App Screen 1
App Screen 2
App Screen 3
Brand Project for a Bike for Hire Company. I came up with the name, tagline, message, and all of the graphics associated with it. I focused on three characteristics: Community, Clean, and Convenient for this brand.
With these in mind, I made my target audience Residents of Peoria or Tourists, specifically people who are more environmentally aware and seeking out health.
I chose Peoria Parks District has my sponsor because they helped convey my 3 main characteristics and felt like a good fit.
Created March 2022.
